Looks like priceline.com has really buried William Shatner, as their most recent Priceline Theresa Caputo commercial features Long Island Medium Theresa Caputo contacting the famed Negotiator’s spirit. Although Shatner’s supposedly still under contract with Priceline, his commercial character the Negotiator met his demise earlier this year in the commercial “Last Deal,” when the tour bus he was riding on fell off a bridge, crashing and burning.
The most recent Priceline ads feature psychic medium Caputo doing a reading for the Priceline couple (the hilarious and long-running husband and wife characters) who survived the bus tragedy, where she connects with the Negotiator. “I”m feeling a very strong male spirit,” she says. Some fans of Caputo have challenged whether the ads damage her credibility, most likely referring to when the typical brash Long Islander suddenly sings — yes sings, which is sooo not something you’d expect from Caputo — “It’s the priceline ne-go-tia-tor” when making her spiritual contact.
Fans should know these ads have always been a fun mockery of sorts, and the self-deprecating Caputo is the perfect pick to keep the Negotiator character alive. And we want Shatner back!