We’ll have to wait four more years, but golf is returning to the Olympics at the 2016 Summer Games in Rio de Janeiro, and GOLF CHANNEL is getting at early start on the celebration with the launch of its “Golf Returns to the Olympics” promos starting Friday. Golf hasn’t been an Olympic event since the 1904 Games in St. Louis, and with the high caliber of golf talent around the world, the IOC thinks it’s time to bring it back.
GOLF CHANNEL will debut TV spots featuring golf stars — including the USA’s Paula Creamer, South Africa’s Trevor Immelman, Spain’s Belen Mozo and Northern Ireland’s Graeme McDowell — talking about their Olympic aspirations and what it would be like to play for their countries on the world’s biggest stage.
As an NBC Sports Group network, GOLF CHANNEL will have the majority of Olympic golf TV coverage in 2016.
“In media, there is nothing as powerful as the Olympic Games and Golf Channel plans to follow the most compelling storylines as golf returns to the Olympics in 2016,” says GOLF CHANNEL President Mike McCarley. “We’ll tell the stories about which golfers will represent their countries and who will have to stay home. We’ll cover the construction of the Olympic golf course in Rio and the profound, positive effect that the Olympics will have on golf’s global growth.”