No Picture
TV News & Program Updates

Destination America exec talks about new network’s roadmap to success

Tune in to Planet Green this weekend, and you’re likely to be surprised. Well, that probably won’t happen to many people, or else there wouldn’t be any reason to be surprised. As of this weekend, the erstwhile eco-minded — but ratings-challenged — Planet Green becomes Destination America, a network dedicated to highlighting people around the nation who embody the American spirit. The drastic change in content has been interpreted by some in political terms, with an environmentally conscious network being replaced by one dedicated to unabashed red-white-and-blue patriotism. But Marc Etkind, senior vice president of content strategy for the network […]

No Picture
TV News & Program Updates

Planet Green being rebranded Destination America starting May 28

I had recently been wondering about the change in programming Planet Green has undergone, and what that meant for the future of the network. It had seemed to stray from its original mission of programming about ecological matters to become a catchall lifestyle channel, airing reruns of shows about ghosts, UFOs and other things very far removed from its “Green” title. A dead giveaway that it was no longer the “Green” network was when it was one of only two networks in the Discovery family that did not simulcast the series premiere of Frozen Planet last month, which would have […]