Destination America exec talks about new network’s roadmap to success
Tune in to Planet Green this weekend, and you’re likely to be surprised. Well, that probably won’t happen to many people, or else there wouldn’t be any reason to be surprised. As of this weekend, the erstwhile eco-minded — but ratings-challenged — Planet Green becomes Destination America, a network dedicated to highlighting people around the nation who embody the American spirit. The drastic change in content has been interpreted by some in political terms, with an environmentally conscious network being replaced by one dedicated to unabashed red-white-and-blue patriotism. But Marc Etkind, senior vice president of content strategy for the network […]