“G.I. Joe” … “Monopoly” … I Guess Nostalgia Has Its Place
by Karl J. Paloucek
Last weekend, one of our dinner guests hinted at the power of branding on the American psyche. The topic at hand was a famous German chain of grocery stores that had to concede to carrying brands it had never previously considered so as to guarantee success in the U.S. market. The story underscored the brand loyalties that are so much a part of the American-consumer mentality. We’ve all heard that studies show that those loyalties start early and can last a lifetime, but why make a study when you can make a movie to prove your point?
Toy manufacturers Hasbro got into the game a while ago, coupling with Paramount to create film franchises based on its Transformers products and the imminent G.I. Joe: The Rise of Cobra (debuting Aug. 7), starring Dennis Quaid. Last year, they announced a six-year partnership to bring several of their properties to the big screen, including Stretch Armstrong, Candyland, Ouija, Battleship, Monopoly and a new movie based on the game Clue.
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Los Angeles, CA – April 14, 2009 — TV Land announced today that legendary producers Sid and Marty Krofft will receive the Pop Culture Award at the 2009 TV Land Awards, and Will Ferrell, star of the upcoming film Land of the Lost, Teri Hatcher (Desperate Housewives), Amy Poehler (Parks and Recreation), comedian and talk show host Jimmy Kimmel, Jamie Lee Curtis and TV talk show host and psychologist Dr. Phil will be among the presenters at the evening’s celebration. Additionally, music stars Cyndi Lauper and David Cassidy will perform in the tribute to Sid and Marty Krofft. The two-hour show, hosted by Neil Patrick Harris (How I Met Your Mother), will tape on Sunday, April 19 at the Gibson Amphitheatre in Universal City and will air on TV Land during a special presentation of TV Land PRIME on Sunday, April 26 at 8PM ET/PT.
