“Shark Week” Adds Bite To Summer TV
By Jeff Pfeiffer (aka RabbitEars)
First of all — yes, yes, it’s true. RabbitEars is really me. I’ve hidden long enough! But be honest with yourself. You’re not too surprised, are you? After all, have you ever seen RabbitEars and me at the same place, at the same time?
But now to the main business at hand. Discovery Channel has announced the return of its summer favorite, Shark Week, in August. Just as many sharks need to keep swimming to survive, so this ratings juggernaut has moved ever forward since its debut back in 1988. And as in previous years, the event again reflects our love/hate relationship with sharks. We find them fascinating, yet are scared to death of them. Likewise, Shark Week tends to present itself under the guise of educating and informing us about these misunderstood creatures, yet the shows often deal with shark attacks, and feature some lurid titles. But it works. This year follows the same formula, with new programs including:

Posted by RabbitEars